This shirt design was a candidate for the Keep a Child Alive team at the 2012 NYC AIDS Walk. The “Life+” (Life Plus) slogan was created to draw a universal audience and interest that would spark conversation and warrant wear after the event. The slogan was inspired by an excerpt from the KCA mission statement: “There is a profound difference between living and life. Living may extend time for another day. But life is far more than sleeping and waking. Life is more than merely existing.” The design was kept clean, simple, and in minimalist fashion to comply with the client’s request.
